Unicell has transformed the mobile phone into an interactive information, entertainment and advertising medium. The company is Israel’s leading mobile content, applications and services provider, serving all four Israeli mobile operators. It has a portfolio of over one thousand business customers, including top-rated TV channels, radio stations, Internet portals and leading consumer companies. The recognition that Mobile Internet and Mobile Advertising will become the company’s main growth engines in the near future has lead to the establishment of two daughter companies: Unisurf will deal will mobile internet and Mobi will be Israel’s first advertising agency specializing in mobile advertising. Unicell is currently expanding its activities outside the country with a strong focus on emerging markets, to include branch offices now opening in the Ukraine and India.