Muse is a media company that undertakes planning, buying and tracking of advertising space for members of the Fishman Group and other clients. Key elements of its activity are optimizing the client’s budget and negotiating advertising rates to secure the best possible value across different media channels.

Muse serves a broad client base in different branches such as DIY, food and drink, communications, banking and insurance. For the past few years, the company has undertaken all the local media buying for the Israeli branch of the Publicis advertising agency.

Muse has two additional divisions: MuseTV specializes in planning and buying TV advertising airtime, while Gorni Interactive focuses on providing creative and media planning services for Internet advertising.