Zer4U specializes in gift solutions based around flowers. It is Israel’s largest flower chain and flower major cities. Zer4U (‘flower bunch4U’ in Hebrew) has developed special gift packages that combine flowers with candles, soaps, wine, cosmetics and chocolates. It is highly organized for off-site customers and attributes a high percentage of orders to telephone and Internet-based sales. The advantage of varied product choices and highly efficient delivery has made Zer4U a prime supplier for businesses seeking to send flowers and other gifts.