The ID Design chain is a franchisee of IDE Mobler, the Danish furniture chain with 60 stores worldwide and a reputation for stylistic and modern designs. Since opening its first Israeli store in 1996, ID Design has grown to six megastores. The chain appeals to customers with European and international tastes. It adopts the concept of the Total Look in shop display, where furniture is artfully blended with decorative accessories, household items and carpets. This gives customers many ideas about using the most updated, modern and stylized elements in their homes.