the branch of the Fishman Group dealing with the representation, purchasing and distribution of mobile telephone handsets.
It representation was formed in 2005 to tap the commercial synergy flowing between the Group’s various activities. Due to the Fishman Group’s strong presence in the retail, communication and real estate fields, Fishman Cellular is able to offer cellular phone manufacturers unparalleled strength and accessibility in reaching Israeli cellular users. The access points are leading retail chains (such as Best Buy and Home Center), nationwide convenience stores, the Group’s in-house cable TV operator (HOT) and a leading long distance telecommunication provider (012 Golden Lines). Fishman Cellular also has access to other major telecommunications customers.