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Big Box
http://www.bigbox.co.il This new electronics chain in Israel, established by Best Buy, is set to transform buyer expectations in the retail electronics sector. Within its five megastores, Big Box offers consumers a totally new shopping experience. They have access to a huge choice of the most modern electronics, home entertainment and computer products and gadgets. Buyers are encouraged to try out all kinds of products such as computer games and digital cameras in-store. They are guided by highly knowledgeable sales staff and benefit from the lowest prices in the market. Uniquely, Big Box is selling Apple and Lenovo computers, the first time these two brands have been offered in retail outlets in Israel. Best Buy plans to open six more Big Box megastores.
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